Ronald McDonald House Charities (RMHC) has been making a difference around the world for 40 years and making an impact here in the Rochester community for 25 years. The global anniversary of RMHC presented a milestone to serve as a catalyst for building an understanding of RMHC programs and services, raise the local profile of RMHC in Rochester, and influence and engage millennials and young families, who are tomorrow’s supporters of RMHC and will ensure the charity’s future success.
Thousands of community members celebrated RMHC of Rochester and proudly donned their stripes to support the “Wear Your Stripes to Show You Care” campaign on October 15. Members from the City of Rochester, Monroe County, local media, businesses, school districts, universities and sports teams, and thousands of community members all throughout Rochester came together and wore red and white stripes as a symbol of support to families who rely on RMHC all year round. In addition, Rochesterians shared their photos and stories on social media using a specialized hashtag for the campaign (#ROCforRMHC).
RMHC was the talk of the town leading up to October 15, and the day was jointly proclaimed by the City of Rochester and Monroe County as Ronald McDonald House Charities of Rochester Day. Having sold more than 2,500 pairs of red and white striped socks, and 300 specially designed RMHC T-shirts, it was a successful and fun celebration for RMHC and the community.
Thank you for wearing for your red and white stripes for RMHC! Be sure to save your stripes for 2015!